Newsletter #1

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Questions:
Q1: Innovation is the best differentiation?
Q2: Innovation is an accidental or coincidental matter?
Q3: There is a systematic way for on-purpose Innovation?

History of modern business proofs that there was always a genuine new idea (or ideas) behind breakthroughs achieved by most successful organizations. Their innovation culture was and still the strongest factor behind their long survival. Leaders and Executives need to put some seeds of innovation in 2009 as the year of innovation to get substantially differentiated from competition.

Innovation is not only for big names like Apple, 3M, Shell, Blackberry or Southwest Airline. We hear about those big names only because their size or name is big; yet much innovation happens in other smaller organizations and results shows in the huge jumps they make compared to others. World is no more witnessing successful experiences counting on luck or old momentum.

The survivals are those who have a genuine new product, service or business model. To find the “genuine new” idea you need to develop the inside atmosphere that will allow ideas to freely flow and get out of the heads of everybody in your organization. Taking care of those ideas and doing the necessary effort to bring some value out of the best ideas is what we call Innovation. Ideas worth nothing if we can’t bring some value out of them.

Modern Executives take Innovation a priority and they take it scientifically using tested methodologies by experts in the field who know how to pave the road for intentional on-purpose innovation.